NYSE, PLA - Playboy Enterprises Inc.
Playboy Enterprises, Inc., together with its subsidiaries and
predecessors, is referred to in this Annual Report on Form 10-K by terms such as
"we," "us," "our," "Playboy" and the "Company," unless the context requires
otherwise. We were organized in 1953 to publish Playboy magazine and are now a
brand-driven, international multimedia entertainment and lifestyle company. The
Playboy brand is one of the most widely recognized and popular brands in the
world. The strength of our brand drives the financial performance of our media
and merchandising businesses. Our programming and content is available worldwide
on television and online via a network of websites. Playboy magazine is the
best-selling monthly men's magazine in the world based on the combined
circulation of the U.S. and international editions. ...
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