NYSE, WBD - WIMM BILL DANN FOODS OJSC
We trace our history back to 1992, when a group of individuals formed an
enterprise which began leasing a production line at the Lianozovsky Dairy Plant
and purchasing juice concentrates and packaging materials. On November 25, 1992,
we produced the first carton of juice carrying the Wimm-Bill-Dann brand name. We
selected this brand name to attract consumers who preferred products with
foreign-sounding names due to perceived higher quality and novelty and, since
its introduction, the ?Wimm-Bill-Dann? name has become a brand name recognized
in a substantial percentage of Russian households.
To take advantage of the opportunities arising from the privatization of Russian
state-owned assets, our current shareholders then began acquiring shares in the
Lianozovsky Dairy Plant in Moscow, and continued to expand their juice product
enterprises. ...
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