NASDAQ, MAT - Mattel Inc
Mattel, Inc. (?Mattel?) designs, manufactures, and markets a broad variety of
toy products worldwide through sales to its customers and directly to consumers.
Mattel?s vision is to provide ?the world?s premier toy brands?today and
tomorrow.? Management has set six key company strategies: (i) improve execution
of the existing toy business; (ii) globalize the brands; (iii) extend the brands
into new areas; (iv) catch new trends, create new brands, and enter new
categories; (v) develop people; and (vi) improve productivity, simplify
processes, and maintain customer service levels.
Mattel believes its products are among the most widely recognized toy products
in the world. ...
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