NYSE, ARB - Arbitron Inc.
Arbitron Inc., a Delaware corporation, was formerly known as Ceridian
Corporation (?Ceridian?). Ceridian was formed in 1957, though its predecessors
began operating in 1912. We commenced our audience research business in 1949.
Our principal executive offices are located at 142 West 57th Street, New York,
New York 10019, and our telephone number is (212) 887-1300.
Overview
We are a leading media and marketing information services firm primarily serving
radio, cable television, advertising agencies, advertisers, out-of-home media,
online media and, through our Scarborough Research joint venture with The
Nielsen Company (?Nielsen?), broadcast television and print media. ...
Read SEC Filing on NASDAQ.com »